Sara Golden Jewelry

On a Personal Note

Working It Out

In the Studio, On a Personal NoteSara GoldenComment
Early sketches

My earliest sketches for the “Royal Mines” collection.

Something I’m finally coming to terms with is how long it takes me to put together an entire collection and get it out into the world. Let me explain…

Though I started learning how to make jewelry back in college, I didn’t really dive into jewelry-making until years later, designing for big companies in New York City like J. Crew, Kate Spade, and C. Wonder. When I finally started making jewelry for myself I was still in a “big company” mentality: take a theme and design your brains out; sketch every possible iteration in the form of necklaces, earrings, rings, and bracelets; send the designs to a factory abroad to make; pick through those samples and decide what’s good to go, what needs revisions, and what gets dropped. We’d sketch anywhere from 150-300 styles per season and land on 80-100 that would go into stores.

When I started making things for myself, it became clear pretty quickly that the way I was used to working just couldn’t be scaled down to a 1-person team. (Correction: it was instantly clear to my husband, Zach; it took me 5 years to get on board). I *loved* designing all those different pieces, bringing a concept fully to life through a wide range of styles. But when you’re the only one sketching, working out the details, sourcing the materials, fabricating every idea, making the pieces to sell, setting the stones, aaaaaand juggling all the business-y stuff, things get overwhelming fast.

But since accepting that I can’t do all the things, I’ve come to some beautiful realizations that wouldn’t be possible otherwise: I can focus on fewer, more special things; I can take the time to get the details right; I can splurge on special or unique stones; and, in this increasingly digital world, I end up with a physical object that I’m proud to have made with my own two hands. Extra points if that object brings joy to someone else, too.

Help from friends

Working out ring details early in the design process with the help of my friend’s cat, Blue.

Ring development

Early versions of the Pharos Ring.

Knowing that there are only so many hours in my week, I’m forced to edit down all the ideas to only those that I’m the most excited about. (“What a burden!” she cried sarcastically.) When you have to fill dozens or even hundreds of stores with new jewelry every few months, it becomes more about quantity than quality. How could anything feel special when you’re churning through hundreds of designs every few months at big companies? Now, I get to tweak and edit something until it’s the best version of itself.

Plus, the jewelry in every store would need to look exactly the same, which meant we’d have to use lots of synthetic materials, devoid of the things that make natural stones so unique and interesting. Forget about finding a stone that you like and making just one of something, too; at bigger stores, you’re making 100 at a time or you’re not making it at all.

And I love, love, love that at the end of the day (or rather, few months or even a year) I can hold something in my hands that I made from start to finish. So much labor, creative brainstorming, material sourcing, trial and error, and even frustration go into making each piece, and it’s so rewarding to be able to say I did it all myself.

At my bench setting the emerald and getting those prongs looking 💯

This was certainly not meant to be a diatribe against jewelry companies that outsource their jewelry-making to companies overseas — it’s just me realizing after way too long that I’m *not* a 200 person company, and that there are really special things that can happen when you embrace that. And if you appreciate all those same things, I’m so glad we found each other.

My Mantra for 2022

On a Personal NoteSara GoldenComment
Filing a cuff at the work bench

Are you into New Year’s resolutions? I, personally, gave up on them a few years ago since I'd usually forget them around April (except baking-related ones, obviously). Last year I switched to an annual mantra, instead — I like that it doesn’t feel like homework, but instead guardrails steering you in a better direction.

Prioritize Deep Work

This year my mantra is “Prioritize Deep Work,” very much inspired by Cal Newport’s book, "Deep Work." The whole premise is that in order to get good, hard work done (in my case, jewelry) you’ve got to have long, uninterrupted chunks of time to really dig in.

And I see how last year I used things like obsessing over “social media content” (I’m looking right at you, Instagram), fussing over envelope colors, and incessant email checking, to avoid the “staring at a blank page” anxiety that happens before I sit down to really get to work or when I've hit a stumbling block.

So “Prioritize Deep Work” this year will look like less time on Instagram (it’s off my phone and my soul already feels lighter), checking my email during designated parts of the day, and blocking out chunks of my calendar to just be at my jewelry bench.

More than anything I want to make beautiful things for you, and I’m hoping that more time away from the fluff means that I can do that. Think (spoiler alert!) new lapis lazuli pieces, delicate gold jewelry rings and earrings, and some old favorites using new stones.

Here’s to a better 2022 with less of what we don’t need and more of what actually makes us happy.

P.S. Does dis-entangling yourself from social media sound great for your own personal life, too? I highly recommend Cal Newport’s other book, “Digital Minimalism,” chock full of strategies to do just that.

A new summer reading list

On a Personal Note, CultureSara GoldenComment
Reading List.jpg

It’s heart-breakingly disappointing that it took a string of killings and nation-wide protests for many of us to get a glimpse at what it’s like to be black in America. I’ve been trying to be quiet and just listen — I mean, no one needs to hear my opinion about the Black Lives Matter protests. I haven’t lived the black experience, and amplifying the voices of those who actually have is more important.

A week ago my cousin sent me an article about “mirror books” (where you see characters like you in their pages) vs. “window books” (where you get to see into someone else’s world), and I realized I need a lot more window books in my life.

Here’s a list of books, both fiction and nonfiction, that I want to dive into, and if you feel like you’re in need of horizon-broadening, too, I hope you’ll join me:

a list to start:

“I Know Why the Caged Bird Sings,” by Maya Angelou

“Notes of a Native Son,” by James Baldwin

“How to Be An Antiracist,” by Ibram X. Kendi

“Sula,” by Toni Morrison

“Between the World and Me,” by Ta-Nehisi Coates

“Red at the Bone,” by Jacqueline Woodson


Have you read any books by black or minority authors that you’ve loved? Post them in the comments — I’d love to read and share them, and hopefully we can all become better, more understanding people in the process.

Finding joy

Gems and Minerals, On a Personal NoteSara GoldenComment
The new Halcott Necklace featuring oyster turquoise.

The new Halcott Necklace featuring oyster turquoise.

We’re so deep into this pandemic that it’s hard keeping track of time. Days feel so similar without dinner dates, birthday celebrations, and trips to new places.

Right now I’m leaning hard into surrounding myself with the things that make me happy in order to counter-balance all the not knowing. It’s why our house has has 3 times as many plants as it did in February, why I’m burning candles and incense non-stop, and why all I want are bright, fun colors.

Left: Collage Studs in an oyster turquoise and teal quartz combo; Right: a close up of oyster turquoise

Left: Collage Studs in an oyster turquoise and teal quartz combo; Right: a close up of oyster turquoise

Back before things turned upside down, I discovered a stone called oyster turquoise. I’d never seen it before and instantly fell in love with its cheery color combo, totally unique pattern, and bits of glimmering copper throughout. I’m so glad I decided to get more, because I just finished a new family of jewelry featuring this special stone, and it’s exactly what my soul is craving right now.

We’re all finding ways to cope — for me, it’s too many plants and everything oyster turquoise. I hope you’re finding your own ways to bring joy into your days.

Stay safe, stay sane

On a Personal Note, CultureSara GoldenComment
Image by Sara Shakeel

Image by Sara Shakeel


While so much is uncertain and we’re all feeling a little more anxious these days, here are some ideas for distracting ourselves and making good use of our time: 

  1. Buy gift certificates to your favorite restaurants or small businesses; they’re struggling with low foot traffic even though you'd be there IRL spending money if you could.

  2. Bake something from scratch or try a complicated dish for dinner — I recommend these thin mint cookies or this delicious eggplant parm.

  3. Rearrange a bookshelf so that things feel new, making sure to highlight your favorite objects.

  4. Give your jewelry a spring cleaning.

  5. Make a list of movies to watch and get started; consider adding “The Eye Has to Travel” about Diana Vreeland or “Donkey Skin” starring Catherine Deneuve.

Good luck, you’ve got this!